Antwerp-based diamond companies will be making their presence felt again in the important Chinese market, with 12 diamond firms exhibiting in the Jewelry Shanghai 2010 show next month.The April 9-12 event, which takes place at the Shanghai New International Expo Centre, follows the Hong Kong International Show earlier this month. The Antwerp pavilion will be in Hall 4.

A special feature of the show for Belgian companies is a specially organised match-making session which is a kind of speed-dating for business that aims to put Belgian diamantaires together with potential Chinese buyers in a series of meetings. This will take place on April 11. In this compact time frame, the top 30 prospective diamond trading companies will have the opportunity to develop new synergies with Antwerp diamond companies.

In addition, the Shanghai show will be the second, following the Hong Kong fair, in which a dedicated web site has been created by the AWDC featuring information about Belgian exhibitors. The site gives visitors an interactive map of the trade fair showing visitors the exact location of Antwerp firms. With a simple click, they are taken to a dedicated page giving information on the exhibiting firm. In a special feature entitled “Schedule a meeting with an Antwerp exhibitor”, visitors simply select from the list of Belgian exhibitors with whom they wish to meet. They will then be contacted by the exhibiting firm to set an appointment.

“The Chinese market is the most dynamic in the world and it is vital that Belgian companies create business links there,” said AWDC CEO Freddy J. Hanard. “That is the reason that the AWDC is investing great efforts in establishing and reinforcing links to Chinese buyers. Recent research has shown that that the Chinese jewellery market is already the third largest market in the world”, Hanard added.

Mainland China and Hong Kong account for 25 percent of Belgium’s exports of polished gems. China imported $250.8 million worth of polished diamonds from Belgium in 2009, while a further $1.85 billion was exported to Hong Kong, with most of the gems eventually being sold in China.

Credit is Given to ADL News by DiamondTopics.com